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Finance & web development
HAROON RASHIDI
Commercial & Corporate Finance · Websites for Regulated Sectors
LONDONhello@haroonrashidi.comBy appointment
Profile · London

Finance-trained.Engineering-led.

A commercial finance professional who builds websites for firms working under regulation. The approach is plain: clear structure, language that survives a compliance review, and claims a reader can check.

Haroon Rashidi
Haroon RashidiLondon
Request a meetingAreas of work
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I — The Ledger

Capability and what it has delivered

Folio 001 · 5 entries

Ledger of the practiceFolio 001 · London
Each entry sets a finance capability against the work it has made possible, and records the figure that measures it.
Fo.ParticularsDrFinanceCrEngineering
01DrCommercial and corporate finance: funding structured to a client’s objectives, with the judgement that comes from having done it2,000
CrToA private debt and equity events platform taken from concept to deployment and maintained in service2,000
(Active users acquired on the platform.)
02DrImprovement of a finance operation from the inside, with the saving demonstrated before it is claimed45
CrToA bespoke CRM automated in-house, so that work formerly requiring five people is carried out by one45
(Operating cost removed, per cent.)
03DrAdvanced modelling: deal analysis, affordability assessment and the client reporting that follows30,000
CrToA bespoke internal record of clients, built to be maintained by the team that uses it30,000
(Client profiles under management.)
04DrA degree in business management and finance: analytics, information systems and measurement6
CrToSectors served to one standard, each page written for the reader it is meant for6
(Sectors covered.)
05DrAsset finance: establishing what an asset costs to own before a commitment is made3
CrToEngagements set out in full: the process, the published fees, and a build written to pass compliance review3
(Engagements documented in detail.)
Totals carried downDr32,054Cr32,054
BalancedReviewed and agreed

Every figure here appears elsewhere on this page. Each capability is recorded against the work that demonstrates it.

II — Areas of work

Six sectors, one standard

Six entries · case studies in preparation

PublishedDelivered 2026 · live at aksoheart.com
Aksoheart: the live site's opening screen on a desktop
Plate IThe desktop
Aksoheart on a phone
Plate IIThe phone
An engagement note · Creators & personal brands

Aksoheart

Portfolio site for a UGC and content creator

Client
Abdul · Aksoheart
Built with
Next.js
Delivered
Design and build · Motion · Enquiry form · Launch
“…the final result exceeded my expectations.”
Abdul, Aksoheart
Read the engagement note aksoheart.com Opens the live site in a new tab
Technology & ITEngineers who won nearly every technical evaluation they entered, and rarely entered one. Three pages of stock photography became a flat set of capability pages written for a technical reader, light enough that a slow load never makes the first impression, and editable by the engineering team.Positioning · Design & buildScope calls, not pitchesComing soon
Artificial intelligenceThe demonstration closed deals; the website lost them. Every firm in the category makes the same claims in the same words. The site was rebuilt around the workflow — what goes in, what the system does, what comes out, what it declines to do — and the narrative handed to marketing.Narrative · Product storyPre-qualified demonstrationsComing soon
Brokerage & financeEnquiries arrived; almost none converted. Visitors could not establish what the firm did, what it charged, or whether the sector deserved their trust — and two earlier rebuilds had died in compliance review. The process was set out in the open and the fees published rather than withheld.Process · Compliance-first buildFees in the openComing soon
AccountancyAudit, tax, payroll, advisory — a services list that told a prospect nothing, so the practice competed on price by default. Every January the team lost days to clients ringing to ask what to send and by when. The site was split at the front door, and the deadlines built into a calendar the practice plans against.Structure · Client systemsFewer January callsComing soon
HealthcareThe previous site was written for someone browsing calmly. Hardly anyone who visits is calm. Three audiences arrived through one door and obstructed each other; they were separated at the first click, and the patient side written for anxious reading, inside the advertising rules.Information architecture · GovernanceThree doors, not oneComing soon
PropertyA listings search competing with the portals at the one thing they will always win. The buyer browses; the vendor pays, and the vendor is choosing who to trust with the largest asset they own. The vendor was put first, the listings kept secondary, and area guides added ahead of the comparison.Positioning · Design & buildVendor firstComing soon
III — Figures

Selected figures

Drawn from work delivered

Active users on a platform taken from concept to deploymentPrivate debt & equity events platform · 2022—20252,000+
Operating cost removed by automating the CRMWork formerly requiring five people is carried out by one45%
Client profiles managed in a bespoke internal CRMBuilt to be maintained by the team that uses it30k
IV — References

References

4 entries · the first on record, the rest placeholders

I
“Working with Haroon on my UGC page, Aksoheart.com was seamless from start to finish. He understood exactly what I needed as a content creator, a clean, professional site that reflects my brand and makes it easy for partners to see my work and portfolio. Communication was clear, turnaround was quick, and the final result exceeded my expectations. Highly recommend for anyone needing a polished, functional website!”
Abdul
Content creator · aksoheart.com
II
“Client testimonial placeholder — replace with a real quote.”
Name PlaceholderPlaceholder
Client · Company
III
“Client testimonial placeholder — replace with a real quote.”
Name PlaceholderPlaceholder
Collaborator · Studio
IV
“Client testimonial placeholder — replace with a real quote.”
Name PlaceholderPlaceholder
Event organiser
V — Honours

Honours and notices

Three awards, three nominations, 2026. Press still a placeholder.

Honours, 2026

03Awards
03Nominations

Awarded 2026

Three CSS Design Awards won. Three nominations remain in judging.

Awarded

  1. Best InnovationCSS Design Awards2026
  2. Best UI DesignCSS Design Awards2026
  3. Best UX DesignCSS Design Awards2026

NominationsIn judging

  1. 001AwwwardsSite of the DayNominee2026
  2. 002The FWAFWA of the DayNominee2026
  3. 003Forty Under 40 UKForty Under 40Nominee2026

NoticesPress and appearances. Placeholders until real material replaces them.

PublicationArticle headline — replace mePlaceholder
PublicationArticle headline — replace mePlaceholder
PublicationArticle headline — replace mePlaceholder
The Boardroom

Request a meeting

The agenda is short and the answer is straight, including where the work is not a good fit and who is better placed to help.

hello@haroonrashidi.comLondon, United KingdomWithin 48 hours, usually sooner
Request a meetingRead the résumé

Every enquiry is read personally. A reply follows within 48 hours, usually sooner.