Finance & web development

HAROON RASHIDI

Commercial & Corporate Finance · Websites for Regulated Sectors

LONDONhello@haroonrashidi.comBy appointment

Profile · London

Finance-trained.Engineering-led.

A commercial finance professional who builds websites for firms working under regulation. The approach is plain: clear structure, language that survives a compliance review, and claims a reader can check.

Request a meeting Areas of work

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I — The Ledger

Capability and what it has delivered

Folio 001 · 5 entries

Ledger of the practiceFolio 001 · London

Each entry sets a finance capability against the work it has made possible, and records the figure that measures it.
Fo.	Particulars	DrFinance	CrEngineering
01	DrCommercial and corporate finance: funding structured to a client's objectives, with the judgement that comes from having done it	2,000
	CrToA private debt and equity events platform taken from concept to deployment and maintained in service		2,000
	(Active users acquired on the platform.)
02	DrImprovement of a finance operation from the inside, with the saving demonstrated before it is claimed	45
	CrToA bespoke CRM automated in-house, so that work formerly requiring five people is carried out by one		45
	(Operating cost removed, per cent.)
03	DrAdvanced modelling: deal analysis, affordability assessment and the client reporting that follows	30,000
	CrToA bespoke internal record of clients, built to be maintained by the team that uses it		30,000
	(Client profiles under management.)
04	DrA degree in business management and finance: analytics, information systems and measurement	6
	CrToSectors served to one standard, each page written for the reader it is meant for		6
	(Sectors covered.)
05	DrAsset finance: establishing what an asset costs to own before a commitment is made	3
	CrToEngagements set out in full: the process, the published fees, and a build written to pass compliance review		3
	(Engagements documented in detail.)
Totals carried down		Dr32,054	Cr32,054

BalancedReviewed and agreed

Every figure here appears elsewhere on this page. Each capability is recorded against the work that demonstrates it.

II — Areas of work

Six sectors, one standard

Six entries · case studies in preparation

Technology & ITEngineers who won nearly every technical evaluation they entered, and rarely entered one. Three pages of stock photography became a flat set of capability pages written for a technical reader, light enough that a slow load never makes the first impression, and editable by the engineering team.Positioning · Design & buildScope calls, not pitchesComing soon

Artificial intelligenceThe demonstration closed deals; the website lost them. Every firm in the category makes the same claims in the same words. The site was rebuilt around the workflow — what goes in, what the system does, what comes out, what it declines to do — and the narrative handed to marketing.Narrative · Product storyPre-qualified demonstrationsComing soon

Brokerage & financeEnquiries arrived; almost none converted. Visitors could not establish what the firm did, what it charged, or whether the sector deserved their trust — and two earlier rebuilds had died in compliance review. The process was set out in the open and the fees published rather than withheld.Process · Compliance-first buildFees in the openComing soon

AccountancyAudit, tax, payroll, advisory — a services list that told a prospect nothing, so the practice competed on price by default. Every January the team lost days to clients ringing to ask what to send and by when. The site was split at the front door, and the deadlines built into a calendar the practice plans against.Structure · Client systemsFewer January callsComing soon

HealthcareThe previous site was written for someone browsing calmly. Hardly anyone who visits is calm. Three audiences arrived through one door and obstructed each other; they were separated at the first click, and the patient side written for anxious reading, inside the advertising rules.Information architecture · GovernanceThree doors, not oneComing soon

PropertyA listings search competing with the portals at the one thing they will always win. The buyer browses; the vendor pays, and the vendor is choosing who to trust with the largest asset they own. The vendor was put first, the listings kept secondary, and area guides added ahead of the comparison.Positioning · Design & buildVendor firstComing soon

III — Figures

Selected figures

Drawn from work delivered

Active users on a platform taken from concept to deploymentPrivate debt & equity events platform · 2022—20252,000+

Operating cost removed by automating the CRMWork formerly requiring five people is carried out by one45%

Client profiles managed in a bespoke internal CRMBuilt to be maintained by the team that uses it30k

IV — References

References

Placeholders · 3 entries

“Client testimonial placeholder — replace with a real quote.”

Name PlaceholderPlaceholder

Client · Company

“Client testimonial placeholder — replace with a real quote.”

Name PlaceholderPlaceholder

Collaborator · Studio

III

“Client testimonial placeholder — replace with a real quote.”

Name PlaceholderPlaceholder

Event organiser

V — Honours

Honours and notices

Four nominations, 2026. The press column below is still a placeholder.

Honours, 2026

04Nominations

Entered in the 2026 season

Nominations only. No result is claimed for any of them.

001AwwwardsSite of the DayNominee2026
002The FWAFWA of the DayNominee2026
003CSS Design AwardsWebsite of the DayNominee2026
004Forty Under 40 UKForty Under 40Nominee2026

NoticesPress and appearances. Placeholders until real material replaces them.

PublicationArticle headline — replace mePlaceholder